What a Ghostwriter Really Does

A lot of people seem to think ghostwriting is about being creative. Using your thoughts to write posts for someone else, with the aim to grow their social media following.

That is NOT what it is. It’s not being creative, it’s not “doing your own thing”, it’s not even fun 100% of the time either.

It’s about:

Research.

Using your clients personalities.

Using strategies to get their target to click.

From there, the target might go on to follow them. And sure, that’s great. But the real goal? Is to make them money.

That’s all people care about. We’re humans. Which means we’re greedy. (It’s human nature.) So, stop selling social media growth. Sell: status, fulfillment, relationships.

That’s how you get your target to click. That’s how you get your target to buy. And that’s how you get your target to act.

It’s manipulative, but so is everything we consume.

-Nick.

P.S. Do you need help growing your creator side hustle?

I help founders, agencies, and coaches save time but make more money by growing their audience, getting leads, and making more sales through content.

I’ve done it for myself, my clients, and some friends.

If I can help you, reply to this email with “Flow”.

(Only 2 spots left, college semester starts soon. So can’t take on as many.)